Spring 2022 BUAD495-Strategic Management Capstone Winners

Dear Fellow Hawks,

Peace and Blessings be upon you. This semester's BUAD495-Strategic Management teams performed extraordinary well in their Capstone Business Simulation Contest. Team 2 team (Ms. Princess S. Bentil, Ms. Shaniya N. Gray, and Mr. Kyle E. Nottage)  did a particularly good job by ranking in the Top five percent in Profit, cumulative profit, stock price, return on equity, return on sales, and return on assets among 2,318 teams worldwide in eight rounds of competition.

About Capsim. In 1985, Dan Smith founded Capsim to provide business education and training to executives. Taking advantage of the internet expansion of the late 1990s, the company entered the academic arena to reach business professors and their students. The company continues to develop new programs, simulations and assessments to support the needs of business education around the world.

Description. Capstone 2.0 is an advanced strategic management simulation geared toward Capstone, Strategic Management, and MBA courses. It challenges participants to apply the knowledge they’ve learned across all disciplines of business to develop a corporate strategy.

Scenario. Participants take over a multi-million-dollar company that manufactures sensors – devices found in phones, vehicles, and much more. Although last year’s financial results were decent, they’re starting to fall behind on the innovation curve. Issues across every department threaten their ability to retain existing or compete for additional market share. It’s up to participants to inject new life into their production strategy, marketing efforts, and finances to establish sustainable growth.

Target Users. Capstone is appropriate to upper undergrad (and graduate) courses. It is the most sophisticated, advanced, business education program ever created. Because Capstone is educationally so rich, it usually replaces a text book. Where appropriate, you may augment Capstone with selected readings. Capstone is so realistic and powerful, it has been adopted for executive and management training by such renowned corporations as GE, GM, Allstate, PricewaterhouseCoopers, Caterpillar et al.