Spring 2021 BUAD495-Strategic Management Capstone Winners

Dear Fellow Hawks,

Peace and Blessings be upon you. This semester's BUAD495-Strategic Management teams performed extraordinary well in their Capstone Business Simulation Contest. Team 3 team did a particularly good job by ranking in the Top Ten in four of seven statistical categories among 3,913 teams worldwide in six rounds of competition. See table below for details:

           Category                                Ranking         Percentile

            Profit for the Round               68                    1.7%

            Cumulative Profit                   6                      0.2%

            Stock Price                              2                      0.1%

            Return on Equity                    136                  3.5%

            Return on Sales                       1                      0.0%

            Return on Assets                     4                      0.1%

            Asset Turnover                        2,627               67.1%

            Total Competitors                   3,913

About Capsim. In 1985, Dan Smith founded Capsim to provide business education and training to executives. Taking advantage of the internet expansion of the late 1990s, the company entered the academic arena to reach business professors and their students. The company continues to develop new programs, simulations and assessments to support the needs of business education around the world.

Description. Capstone 2.0 is an advanced strategic management simulation geared toward Capstone, Strategic Management, and MBA courses. It challenges participants to apply the knowledge they’ve learned across all disciplines of business to develop a corporate strategy.

Scenario. Participants take over a multi-million-dollar company that manufactures sensors – devices found in phones, vehicles, and much more. Although last year’s financial results were decent, they’re starting to fall behind on the innovation curve. Issues across every department threaten their ability to retain existing or compete for additional market share. It’s up to participants to inject new life into their production strategy, marketing efforts, and finances to establish sustainable growth.

Target Users. Capstone is appropriate to upper undergrad (and graduate) courses. It is the most sophisticated, advanced, business education program ever created. Because Capstone is educationally so rich, it usually replaces a text book. Where appropriate, you may augment Capstone with selected readings. Capstone is so realistic and powerful, it has been adopted for executive and management training by such renowned corporations as GE, GM, Allstate, PricewaterhouseCoopers, Caterpillar et al.